Using Google Analytics to monitor your website is a great way to find out what’s working and what isn’t. You’ll be able to set up goals and track your activity. You’ll also be able to analyze your exit pages, understand how conversions work, and integrate your site with other Google products.
Set up goals
Having a well-defined set of goals for your website can help you achieve your digital marketing objectives. Having the right goals can give you an overview of your visitors and show you how to improve the effectiveness of your content and calls to action.
Google Analytics supports four basic types of goals. You can configure these goals to cover a wide range of use cases.
First, you’ll want to name your goal. The name should be clear and concise. The best goal is the one that helps you accomplish your business’s objectives.
Second, you’ll need to set a minimum page size. The minimum number of pages you can set is three. You can also set a dollar value to help prioritize your goals. The value field will also record the completion value of your goal.
Track website activity
Getting a full picture of how your website is being used is important. It can help you make better business decisions. It also gives you insights into your audience and how they use your site.
Google Analytics provides data on the number of unique visitors to your website, as well as how much traffic you get from various sources. It tracks visitor activities, including how often people visit your site, how long they stay, and the pages they view. In addition, it offers data on your audience’s demographics and location. It can also be linked with Google AdWords and Google Search Console.
You can create a variety of reports using the features of Google Analytics. You can also create your own custom segments to better visualize your data.
Analyze exit pages
Using Google Analytics to analyze exit pages can provide valuable information to help you map the customer journey and optimize your sales funnel. This information can help you find the problem pages on your website and make sure they are working as they should.
Whether your website has high bounce rates or a high number of product page exits, it is important to understand why your visitors are leaving. A high exit rate indicates that your users aren’t finding what they want quickly. In fact, it could indicate that your call to action needs to be optimized.
The Exit Pages report in Google Analytics allows you to view the top 10 pages on your site. This report shows you the percentage of exits for each page, as well as total page views.
Integrate with other products from Google
Among the many ways to optimize your digital marketing efforts, linking your Google Analytics account to other services is one way to maximize your ROI. For example, you can integrate it with your AdWords account and AdExchange accounts to see what ads your visitors are interacting with. This way, you will get a better grasp of what content is driving your traffic, and how to improve it.
Aside from tracking your site traffic, Google Analytics also helps you make sense of the data you have collected. For instance, it can give you insights about your audience, and show you where you should invest more time and effort. Its dashboard is also useful for storing profiles for multiple sites. You can also send data to Analytics via Custom Metrics and widgets.
Understand conversions when you change attribution
Changing attribution in Google Analytics affects conversion data and metrics. It can also help you make more precise campaign attributions.
When you change attribution in Google Analytics, you can also use the Model Comparison Tool to check whether your campaigns are performing well. The tool compares conversions across different channels, and gives an overall idea of how your campaigns are performing.
The tools compare the default attribution models with a variety of other attribution models. This helps you isolate the data and see the contribution of each channel. It will also show you conversion cycles, allowing you to understand how long it takes for customers to convert.
You can create up to 10 custom attribution models in Google Analytics. You can use these models to optimize bids and improve your revenue.